Communication was also the basis

The first forms of trade starting from the archaic barter and culminating today with transaction processes of extraordinary complexity. We both know however that any transaction is possible through the presence of two factors demand and supply. The existence of the two factors in turn is conditioned by the presence of a third derived from them namely promotion. Promotion has always been an essential element in transaction processes.

If thousands of years ago promotion was reduced to a simplistic process of communicating the offer limited to the characteristics and particularities of the product today promotion processes Phone Number List present a high level of complexity. And today as then communication has remained the main facilitator of promotion processes. Information remained the most valuable asset regardless of the product or service sold.



Taking into account the enormous importance of communication in our lives and how this process supports the initiatives of influencing our needs and desires we understand why marketing by content is so effective. What doe Nonverbal communication defined by a diversity of signs related to posture movement gestures mimicry appearance and so on Paraverbal communication defined by coded elements such as the characteristics of the voice the peculiarities of pronunciation the intensity of speech the rhythm and flow of speech intonation pauses in speech and so on.