Knowledge Cards If you’ve ever searched for something

These knowledge cards appear on the right hand side of the SERP and they contain a Wikipedia-like breakdown of the crucial info that you have to know about the search topic. MEET RANKTRACKER THE ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker absolutely free! CREATE A FREE ACCOUNT Or Sign in using your credentials.

For example, if the knowledge card were for an animal Industry Email List species, it would likely contain the genus of the animal as well as a few basic facts about it, including how fast it can go and its ideal habitat. All of this info is sourced from reputable pages that the employees at Google painstakingly go over. Google My Business Cards Google My Business cards are quite a bit like knowledge cards, and they even occupy the same space on a SERP, but they feature different info which will be more relevant to a business. If a business is aware of its Google My Business, then it can apply to gain control over it and the info that it displays. Until a business claims its Google My Business card, the info is gathered from sources like the business’s site and pictures can be submitted by members of the community. This panel also features a review section where members of the public can voice their opinions about a business. Shopping Results You’ve also undoubtedly seen shopping results on your Google SERPs before, and since shopping results are limited to about eight products, these result spaces are highly competitive. Shopping results are typically handed out like ads, where a business has to bid high enough to be displayed on the results page for a particular keyword. However, bidding isn’t the only thing that matters if you want your shopping results to show up on a Google SERP. Other things that are necessary to score high according to Google’s SEO values include high-quality photos of the product that you’re selling as well as a steady sales history for the product. Images Another common feature of a Google SERP is the image pack which appears whenever Google can crawl relevant images for your search.



The relevance of these images is determined through Google’s algorithm, but we know that there are certain factors that increase the likelihood of an image showing up. For example, the file name used when posting an image is compared to the keyword in your search query. Even the text surrounding the image has to be relevant to the search, which is why you often get some images that aren’t directly related to your search query. Sitelinks Sitelinks are the subsections in a search result that lead searchers to a particular part of your website, and they are also influenced by the search query. For example, if you search for the Youtube login page, Youtube will pop up as a top result and the account page will be one of the sitelinks beneath it.